Analyzing an Advertisement

1. Purpose-The purpose of this advertisements shows, how a young male teenager used this grooming product can lead him to attractive females.
2. Audience-This advertisement target young male teenagers. This product shows effect of the smell can increase their chances to grab female’s attention.
3. Genre-I would describe this genre to be persuading. Axe’s wants males to buy it in order to get female attention.
4. Tone-This advertisement shows logic by giving definition of Axe’s products. I believe that advertisers want to show how the effect of their products works.